Fe-based pigments have attracted much interest owing to their eco-friendliness. In particular, the color of nanosized pigments can be tuned by controlling their size and morphology. This study reports on the effect of length on the coloration of β-FeOOH pigments prepared using an NH₄OH solution. First, rod-type β-FeOOH is prepared by the hydrolysis of FeCl₃·6H₂O and NH₄OH. When the amount of NH₄OH is increased, the length of the rods decreases. Thus, the length of the nanorods can be adjusted from 10 nm to 300 nm. The color of β-FeOOH changes from orangered to yellow depending on the length of β-FeOOH. The color and phase structure of β-FeOOH is characterized by UVvis spectroscopy, CIE Lab color parameter measurements, transmission electron microscopy (TEM), scanning electron microscopy (SEM), and powder X-ray diffraction (XRD).